The RealReal’s Instagram page shows a list of luxury items such as purses, shoes, clothes, eye-wear and bracelets. There are many posts from famous actors and musicians that inspire creativity and refer to the luxury consignment startups concept and movement. Whether you’re looking for a pair of flip-flops, handbags, necklaces, swimsuits or hats The RealReal has what you’re looking for. It’s Instagram page posts are an assortment of colorful photos that entice readers to find out more on how to get their hands on the select luxury items and name brand products. The brick and mortar store in SoHo reveals that The RealReal will definitely give the competition a run for its money.
The RealReal business has raised and astounding $173 million since its inception. You can find everything you can ever imagine when it comes to big names brands and accessories that dominate the industry. The shop itself was discovered and created by Julie Wainwright in 2011. She was well known in the dot com era while working in the 90s in the tech industry. Most know her in the role of chief executive for Pets.com. The RealReal consignment shop gives customers authentic products they can relate to. When visiting the shop, customers can get the same item they see on display online. The RealReal has a sophisticated set up to where sales associates have the capability of scanning items and removing them from the site while the customer is considering a purchase.
The RealReal has had huge success since opening it’s store in SoHo. The stores location is a design by Courtney Applebaum. Her work has been seen as an interior designer for the label Row. As customers browse the shop, they have the opportunity to visit the flower stall and by beautiful stems offered by Fox Fodder Farm, which is the coffee bar in the downstairs area.