The company Talk Fusion has been a mainstay in the world of video marketing and communication solutions over the past decade. The primary reason for Talk Fusion’s ascent, aside from their dominant products and marketing material, is the work done by CEO Bob Reina. Reina is the founder and CEO at Talk Fusion and he was the one who got the company off of the ground back in 2007. Reina’s ascent to the top of the industry has been invigorating to watch and it is a big reason as to why he was brought on to help the HuffPost open up in their new re-branding efforts.
The HuffPost, formerly known as the Huffington Post, is an online publication that has had Reina contribute several articles in the field of technology, marketing, and entrepreneurship. When the Huffington Post decided to change their name and change their focus, they requested that Reina come back in order to pen a pair of new articles to launch the new domain. Reina’s two new articles on the website are titled: “How to Thrive in a Society of Quitters” and “Promoting with Purpose: How to Understand Your Audience.” Both of these articles went online in time to see the HuffPost launch their new platform.
The reason for the Huffington Post’s new name and new brand was pretty simple, they wanted to change their focus. HuffPost now is focusing on trying “to tell the stories of people who have been left out of the conversation.” Lydia Polgreen, the Editor in Chief at the HuffPost, has been vocal in her support for the new branding effort and Bob Reina has been echoing in his own support.
Reina said of the HuffPost rebranding effort, “I’m very pleased to see that this trending platform took a step back to hone in on the things that matter, such as culture and fulfillment.” Reina, as an entrepreneur, knows first-hand the value that comes in always trying to stay ahead of the rest of the pack. Reina went on to say of his contributions, “I look forward to sharing more insightful articles.” Learn more: https://www.youtube.com/user/TalkFusionOfficial